About Our Founder
Shira Spiewak is a seasoned event sales and hospitality consultant with a proven track record of revitalizing venues, optimizing sales strategies, and curating unforgettable experiences. She began her career launching and managing high-profile hospitality spaces before transitioning into sales leadership, where she successfully rebuilt operations and drove revenue growth.
As the Founder and President of Dandy Life®, Spiewak specializes in strategic marketing, event sales development, and operational transformations for hospitality and luxury clients. She has worked with venues and brands across major U.S. cities, refining event portfolios, streamlining processes, and enhancing customer engagement.
Her expertise lies in orchestrating sales programs, generating brand momentum and partnerships, and implementing innovative event management systems. She is also an active mentor and industry leader, committed to elevating event sales standards and fostering professional growth within the hospitality sector.
